AEW is heading back to Wembley Stadium on Sunday, August 30, 2026 for All In: London — but the early ticket tracking numbers suggest this year’s show will look considerably different to its record-breaking predecessors.
Here’s a full breakdown of where sales currently stand and what the data tells us.
The Numbers So Far
General public tickets went on sale on March 20, with pre-sales having begun four days earlier on March 16.
The initial count from WrestleTix — corroborated by PWInsider’s Mike Johnson — showed 19,883 tickets distributed on opening day, with the current stadium configuration set for 37,396 seats.
Since that first count, sales have grown steadily but not dramatically. By March 27, the distributed figure had risen to 21,141 tickets according to WrestleTix. By early April, that number had moved to 22,270. The most recent report, from the Wrestling Observer Newsletter as of early May, put the figure at 23,596 tickets distributed.
As of today, WrestleTix reports around 24,347 tickets have been distributed, tracking notably lower than the Wembley event has performed in prior years.
The total seating map currently lists 93,556 seats, though only a portion of that full capacity is being used for the wrestling setup at this stage. The cheapest available ticket at launch was priced at £31.70.
How Does It Compare to Previous All In Events?
The context here is important. Opening day sales for the original 2023 Wembley show were in the 60,000 range, while the 2024 event sold just under 34,000 tickets on opening day alone. Against those benchmarks, 2026’s opening day figure of under 20,000 is a notable step back.
AEW All In 2024 ultimately saw around 53,922 tickets distributed in total, so there is a long way to go for 2026 to come close to that number.
Wrestling Observer analysis suggests that extrapolating from the 2026 opening trends — compared to past All In sales patterns — would put the final attendance somewhere in the range of 28,000 to 32,000. It should be noted that All In 2026 was never expected to replicate the numbers of 2023 or 2024, the former of which was AEW’s first European event and the first professional wrestling show at Wembley Stadium in 30 years.
What Dave Meltzer Is Saying
In the Wrestling Observer Newsletter, Dave Meltzer suggested that 35,000 paid attendees would be a realistic target for the event, particularly noting that tickets are significantly cheaper than in 2024 and that the numbers are nowhere near where they were two years ago.
Meltzer also commented on the broader challenge, pointing out that there is a reason almost nobody outside of NJPW attempts to repeat annual stadium shows in the same building — and that anything below 30,000 tickets at Wembley would not be a good result for AEW.
He did stress, however, that a hot angle or a must-see match announcement could shift sales considerably between now and August 30.
What’s Still to Come
AEW still has two major pay-per-view events before All In: London — Double Or Nothing (May 24, Queens, New York) and AEW x NJPW Forbidden Door (June 28, San Jose, California). Both events have the potential to build momentum and drive further ticket purchases if the right matches and storylines are set up for Wembley.
With Will Ospreay back in action, all signs point to him being involved in the main event, with the AEW Men’s World Championship expected to be on the line. The outcome of the MJF vs Kenny Omega match at Dynasty was seen as a key factor in determining his opponent.
With over 100 days still to go and the full card yet to be announced, there remains time for the situation to shift — though the early tracking figures have set a notably lower baseline than AEW’s previous Wembley outings.
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