AEW Dynamite: Wednesday February 7th 2024.
– 39 Days since the End Of the World –
“YOU KNOW IT’S ALL ABOUT THE BOOM!!!!!!”

The return of Adam Cole!!! He stands center stage, the echoes of his theme music slowly fade, and the anticipation in the arena reaches its. The crowd, caught in the fervor of his return, erupts in a chorus of “Bay-Bay” chants, a thunderous welcome for the Panama City Playboy.
“Who’s ready for story time with Adam Cole Bay-Bay?!?”
“Now, I bet you’ve all been wondering where I’ve been, right?” Cole smirks, soaking in the adoration. The chants intensify, and just as it seems like he’s about to acknowledge the elephant in the room, the crowd spontaneously shifts gears. “M-J-F! M-J-F! M-J-F!”chants reverberates through the venue, an unexpected twist in the narrative, unexpected for the Panama City Playboy anyway…
Adam Cole’s eyes twinkle with mischief, and a knowing smile spreads across his face. The chanting continues, reaching a crescendo, but instead of addressing it directly, Cole chooses to revel in the moment. He raises his hand, acknowledging the chants with a theatrical nod, almost as if he’s about to give the crowd what they want.
And then, with a sly grin, he pivots. “Tonight, I’m not here to dwell on the past,” Cole declares, seamlessly redirecting the narrative. The crowd, caught off guard, shifts from chanting to eager anticipation. “I’ve got my eyes set on something big, something that’s eluded me for too damn long.”
“My ankle is all better now and I’m ready to make things right… I am ready to become the AEW World Champion!!!”
The crowd, torn between their adoration for Cole and the desire for a mention of MJF, listens intently. The omission of a response to the chants lingers in the air, a deliberate choice by Cole. He continues his promo, capturing the audience’s attention with the promise of a new chapter focused solely on his championship aspirations.
The arena remains electric, buzzing with intrigue as Adam Cole masterfully maneuvers through the moment, leaving fans speculating about the unspoken dynamics between him and the absent name that echoes in the chants of the AEW audience…
As Adam Cole charts an impressive babyface run, the arenas come alive with the echoes of his victories. Christian Cage, Rush, Andrade El Idolo, and Claudio Castagnoli all fall before him. However, in a fascinating twist, with each triumph, the chants of “M-J-F” grow louder and more persistent.
The AEW faithful, seemingly unable to let go of the past, intertwine every match with the name of the absent Maxwell Jacob Friedman. The volume of the chants becomes a curious backdrop to Cole’s victories, creating an intriguing tension in the arenas.
A feud begins between Adam Cole and Rush… after they went back on fourth on Dynamite… Rush began getting involved at ringside during Cole’s bouts… leading to a match at Revolution.

The AEW crowd are getting more and more confused at the whole thing. It’s all just a bit… fucking weird right?
MJF was here… he was here… why are they pretending like he wasn’t?
Is this the bidding war of 2024… He’s not in WWE… or New Japan… but AEW are now just acting as if… none of it ever happened… or at least… Adam Cole is…
It’s all very agitating and out of character for AEW… has he really left for good? Is this all because of the bidding war? A way to write him off…?
At AEW Revolution, the climactic showdown unfolds as Adam Cole faces off against Rush in a riveting 2 out of 3 falls match. The culmination of their intense rivalry over the past month is met with anticipation from the audience.
In a barnburner of a match, both competitors showcase their remarkable skills and resilience. The tension escalates with each near fall and counter, creating an atmosphere charged with excitement. As the final bell tolls, Adam Cole emerges victorious, decisively putting an end to the chapter of their recent rivalry.
In the post-Revolution media scrum, a journalist’s question about MJF hangs in the air. Adam Cole, ever the diplomat, offers a curt response. “I’m focused on the future, on my goals in AEW. Let’s talk about what’s ahead.” The Panama City Playboy swiftly steers the conversation away, leaving the lingering past unaddressed….

As another question surfaces about MJF, Adam Cole maintains his friendly politician-like demeanor. “You know, rivalries come and go in this business. Right now, my focus is on the incredible talent in AEW, the fans who’ve supported me, and the AEW World Championship. Let’s keep the conversation positive and forward-looking.” With a diplomatic smile, Cole effortlessly navigates the inquiry, leaving the past firmly behind and emphasizing his commitment to the journey ahead.
In the final moments of the media scrum, the journalist seizes the opportunity for a pointed question, breaking through the carefully constructed facade. “I know you’re the World’s End devil, Adam… we all do, are you not going to address any of this?” The room lingers in anticipation, awaiting Cole’s response.
Adam Cole, smarmy like a seasoned politician, initially disregards the inquiry. “Look, labels and rumors are a dime a dozen in this industry. I’m here to compete, to entertain the fans, and that’s where my focus is. Let’s not get caught up in baseless speculation.” Yet, as the journalist presses, a subtle flustered undertone emerges, revealing a crack in the polished exterior.
Sensing the discomfort, Adam Cole gracefully concludes the media scrum, offering a rehearsed smile and expressing gratitude to the AEW fans. However, beneath the surface, there’s an undeniable tension, suggesting a narrative with depths yet to be explored. As Cole exits, the contrast between his plastic hero facade and the lingering mysteries leaves the room buzzing with curiosity. The AEW audience is left with a tantalizing promise of a story that goes beyond scripted lines and superficial appearances.
However…. The momentum doesn’t stop there for Bay-Bay. Fuelled by his triumph, the new HERO of AEW, Adam Cole enters the Casino Battle Royal, determined to secure his shot at the AEW World Championship. The chaotic fray sees competitors flying over the top rope, but in the end, it’s Adam Cole left standing tall.
With the Casino Battle Royal victory, Adam Cole solidifies his position as the number 1 contender for the AEW World Championship. The crowd erupts in cheers, acknowledging his resilience and skill. As Cole sets his sights on the ultimate prize, the AEW World Championship… the only man standing in his way…

Swerve Fucking Strickland. The Executioner of All Elite.
A new AEW PPV is announced for the show… AEW: Renaissance
The week before the PPV, Cole and Swerve both meet for a contract signing on Dynamite…
As the contract signing unfolds, Swerve Strickland, retaining his calm demeanor, addresses Cole…. “Adam, you’re rocking the hero gig, they love you man… but I’ve seen my share of scripts. Beneath the surface, there’s always a twist waiting to be revealed.”
He leans forward, offering a more thoughtful insight. “You talk about heroes, you talk about being the hero…. but in this story, I see shades of gray. Heroes wear masks, and it seems like you’ve got one on too.”
Swerve, in a moment of reflection, shifts the conversation. “In the ring, I’m not just Swerve; I’m the Elite Executioner. It’s not about heroes or villains, it’s about precision, strategy, and execution. A dance of elite skill in the squared circle, and that’s why I am THE Champion of the World. I survived the Apocalypse, and I enter the Renaissance with the same gold around my shoulder blade!”
He pauses, almost monologuing, “You see, Adam, I don’t need a superhero facade. I’ve embraced the Elite Executioner within me. It’s not just a name; it’s a statement of intent, a commitment to excellence, and a promise of delivering the unexpected.”
The room lingers in the weight of his words, hinting at a depth and complexity in Swerve Strickland’s character as they approach the clash at AEW: Renaissance.
Amid the charged atmosphere of the contract signing for Renaissance, Swerve Strickland breaks the silence with a pointed gaze at Adam Cole. “You’re putting on a good show, Cole, but I know who you really are. That facade won’t last.”
Cole, with a smarmy grin, retorts, “Swerve, you’re playing with fire, poking around where you shouldn’t.”
Swerve leans forward, a steely resolve in his eyes. “I’ve shed everything holding me back, embraced the shadows to get to the top. Can you say the same?”
Cole’s smirk fades, replaced by a flicker of irritation. “You think you’ve got it all figured out, Strickland? You have no idea.”
As Swerve persists, “There’s a devil living deep inside you, Cole. And I’ve dealt with my demons; what about you?”
Unable to contain himself, Cole snaps, “You know nothing about me!” The contract signing room transforms into chaos as the two rivals engage in a sudden and heated brawl, the intensity escalating as they head towards their clash at the Renaissance of All Elite Wrestling!
Saturday June 1st 2024
– 154 Days since the End Of the World –
AEW: Renaissance
In the electrifying arena in Nashville, Tennessee, Adam Cole and Swerve Strickland step into the squared circle for a clash that promises nothing short of brutality and brilliance. The anticipation in the air is palpable as the two warriors lock eyes, ready to unleash a spectacle in the way only AEW PPV’s can.

The early exchanges showcase a technical masterpiece, both competitors seamlessly transitioning from holds to counters, grappling for dominance. Cole’s over-the-top charisma clashes with Swerve’s calculated precision, creating a dynamic in the ring that is nothing short of captivating.
The pace intensifies as they trade stiff strikes – Cole’s Superkicks echoing through the arena, countered by Swerve’s thunderous forearms. The canvas becomes a battleground for their contrasting styles, each move met with a strategic response from the other.
As the match progresses, the high-flying antics come into play. Cole, with his agility, executes a breathtaking springboard moonsault, only to be met mid-air by Swerve’s perfectly timed dropkick directly onto the mandible of Cole.
Both men endure the punishment, a symphony of suplexes, slams, and submission attempts. Cole, the opportunistic showman, utilizes the environment – slamming Swerve into the barricades with a theatrical flair. Swerve, unfazed, retaliates with a spine-tingling DDT on the unforgiving arena floor.
The tension builds as near-falls and reversals keep the audience on the edge of their seats. Near fall after near fall, counter after counter, this, is a fucking main event.
Swerve goes for the swerve stomp but Cole just manages to slip out of the way, he goes for a massive super kick but Swerve glides past it at the last second, with the referee taking the shot instead and collapsing to the mat as Swerve and Cole both fall from fatigue too.
Adam Cole defies the chaos surrounding the match and executes a jaw-dropping Panama Sunrise on Swerve, he fires up and follows it up with the Last Shot right to the nose of Swerve!!!
Cole, summoning the last reserves of energy, inches towards Swerve for the cover. The anticipation builds, and just as he’s about to secure the victory!!!
THE LIGHTS GO OUT….!!!!!!!!!!
The crowd fucking erupts……
The lights come back on……
THE DEVIL IS STANDING IN THE RING FACING ADAM COLE!!!!
ADAM COLE HAS SEEN A GHOST…!!!!!!!
“No…. No….. No!!!!!” You can see Cole muttering to himself
The Devil begins to nod as he walks towards Cole… Cole begins to back up slowly… Cole slowly pulls himself up to his feet as he can not take his eyes off of the Devil in the ring….
KANGAROO KICK TO ADAM COLE FROM THE DEVIL!!!!!!!!!!
He takes the mask off!!!!!
ITS MJF!!!!!!!!!!!!

He takes off his gloves and kisses the Dynamite Ring before nailing Cole across the face with it!!!
He rolls out of the ring and jumps the barricade… back with his AEW followers after almost 6 months!!!
Swerve climbs to the top rope and hits the Swerve Stomp on Adam Cole as the referee counts to three!!!
The World Ended… and the Genesis has begun…
Maxwell Jacob Friedman is back in All Elite Wrestling!!!
MJF returns to Dynamite with a Burberry scarf… and a microphone…
“Listen carefully, Adam Cole, for this is not just a promo; it’s the unraveling of your carefully spun web of deceit. Worlds End wasn’t merely a battle in the ring; it was the stage where the truth emerged from the shadows. You, my so-called ally, my BEST FRIEND…. revealed your true colors, painted in the hues of betrayal.
For months, I watched, patiently biding my time until the pieces of the puzzle fell into place. Your grand manipulation extended beyond the ring; you twisted minds, including Tony Khan’s, to forget my very existence. A masterstroke of illusion, all designed to pave the way for your ascent, replacing me at the pinnacle of AEW. Clever, but you underestimated the meticulous planning that had already taken place.
That contract, theatrically torn apart before the world, held my signature long before the World’s End clash. I had already penned my destiny while you were busy orchestrating my disappearance. Little did you realize, the architect was always one step ahead, turning your devious game against you.
You parade around, draped in devilish attire, but let me school you, Cole. True devils don’t just wear costumes; they’ve stared into the abyss, tasted the acrid bitterness of hell. Your theatrics may fool some, but they don’t deceive me. I’m the maestro orchestrating this symphony of retribution.

Welcome to the surface of hell, Adam Cole, where the shadows you once controlled now dance to my tune. The game has just begun, and I am the puppeteer pulling the strings. Your betrayal has unshackled a force you can’t comprehend, and the reckoning awaits. You thought you were the puppet master, but in reality, you’re just another puppet in my grand design.”
“So, Mr. Cole, the chess pieces are set, the board is in place… and I’m lined up for a check mate… I’m challenging you to a match, not just any match but a clash of destinies. A year has passed since we met at Wembley in 2023, and now, at ALL IN Wembley 2024, we’ll settle the score. Prepare yourself for a reckoning, for the symphony of retribution will echo through the hallowed halls of Wembley. The surface of hell awaits us, and this time, there’s no escape from the fate you’ve forged. Let the countdown begin, Cole, for at Wembley, the true devil will rise. Satan himself…
MAXWELL
JACOB
FRIEDMAN….!!!!!!!!”
In the colossal showdown between Adam Cole and MJF at AEW ALL IN: Wembley 2024, the air is thick with tension and the echoes of their tumultuous history. The crowd, on the edge of their seats, eagerly anticipates the resolution of this deeply personal rivalry.

The opening bell rings, marking the beginning of a clash that transcends the physicality of the squared circle. Both competitors circle each other, a dance of anticipation underscoring each move. Strikes are exchanged, each blow carrying the weight of months of animosity.
As the match progresses, the two men showcase their arsenal of maneuvers. Cole, known for his resilience and in-ring prowess, counters MJF’s calculated offense. However, MJF, fueled by a burning desire for retribution, weathers the storm and presses on.
In a pivotal moment, MJF delivers a series of scathing verbal taunts, trying to provoke Cole into a hasty mistake. The mind games intensify, creating an emotionally charged atmosphere within the arena. Cole, known for his cool demeanor, battles to maintain focus amid MJF’s psychological onslaught.
As the match approaches its climax, the ebb and flow of momentum swing like a pendulum. Cole, digging deep into his reserves, launches a high-impact sequence, bringing the crowd to their feet. However, MJF, resilient and strategic, counters with a cunning reversal that leaves Cole stunned.
The defining moment arrives as MJF locks in his signature submission hold, the “Salt of the Earth.” The crowd roars in anticipation as Cole, caught in the vice-like grip, grapples with the excruciating pain. The camera captures every nuance of emotion on their faces as the submission hold tightens.
In a scene that transcends the physicality of the match, Cole, unable to escape MJF’s clutches, reluctantly taps out. The bell rings, signaling the end of a chapter in their bitter saga. MJF, victorious, stands tall in the center of the ring, a mix of triumph and vindication etched across his face.
The crowd, acknowledging the magnitude of this moment, erupts into cheers and applause. MJF has reclaimed his throne, toppling the usurper and reasserting his dominance at the pinnacle of AEW. The narrative comes full circle as MJF, standing over his fallen adversary, cements his place at the top of the mountain.
Maxwell Jacob Friedman died in the End of the World, and was reborn as the chosen one of All Elite Wrestling… no matter how much planning Adam Cole put in place to try and rid the world of its salt… you can not out demon a living, breathing devil.

And that… is the “biding war” of 2024… biding his time… to finally reveal all…




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